For an annual investment of just $42.32 on greeting cards and brownies per household, you could make $42,460.80 for every 60 households on your list
33 Touches a Year
If you are a Realtor or Real Estate Agent you know the importance of following up. If you have read Gary Keller’s book “The Millionaire Real Estate Agent” then you will know that ideally you will reach out 33 times per year to everyone on your list, and you will use a combination of media to do that. Keller recommends using emails, flyers, brochures, newsletters, greeting cards, articles, calendars, promotional items, telephone calls, property alerts and more.
We would like to focus your attention on the greeting cards in that list, and this is what we suggest you might like to send out on an annual basis. In fact if you send a card a month to each household on your list, to stay in touch with them, it will dramatically increase your referral rates. We have calculated some figures for you below, based on sending out the following the cards:
- 2 birthday cards – one to each partner or spouse, and consider including birthdays for children or pets as well
- 1 anniversary card – could be for a wedding or the date house was bought, or even the date a pet moved in
- 1 mother’s day card – those who are not mothers, have mothers, or might be mothers to pets
- 1 father’s day card – those who are not fathers, have fathers, or might be fathers to pets
- 1 holiday card – could be Christmas, Hanukkah, Season’s Greetings, New Year
- 2 or 3 special event cards celebrating an important life event like a child’s graduation, new family member, new pet, sympathy card, passing a driving test, get well, family wedding
- 3 or 4 occasion cards for holidays like President’s Day, Valentines Day, St Patrick’s Day, Easter, Memorial Day, 4th July, Halloween, Rosh Hashanah, Veteran’s Day, Thanksgiving.
- 1 or 2 thank you cards which might be for a referral and which should include a gift specially if there is closed business from that referral.
And you might want to send brownies for an anniversary, the holidays, a birthday or just for fun as well.
Here is a handy chart which shows that for an annual investment of just $42.32 per household on greeting cards and brownies, you could make $42,460.80 for every 60 households on your list.
Photos, Handwriting and Branding
Our greeting cards can be completely customized and personalized, and we explain exactly what those two things mean in the blog post here. But in short, customized means that you can start with one of the 30,000 cards in our catalogue and insert your own photos, a message in your own handwriting, sign in with your own signature, and put your own branding on the back. You can also start with a completely blank card and create your own design or add your own photo on the front too. Personalized means that even if you send the same card to several people, each card will have the recipient’s own name in it.
You might not see the value of using an automated system like this, because you believe nothing beats a handwritten card and it is worth the time and effort you and your assistant (if you are lucky enough to have one) spend sending them. But if you are sending out a lot of cards, it can become very costly and time consuming to do. You have to buy them, buy stamps, write the messages and then get them to a post box or the post office in time as well. With our cards you send them from your computer or a free app on your tablet or phone and that is all you need do. We print, fold, stuff, stick and mail then. In fact, we even deliver them to the post office pre-sorted into country and state.
Do not underestimate the power of images. When someone has bought a house they love to see pictures of it, or of themselves and their families outside it. When they visit an open house, they are happy to be reminded of how beautiful the house was, how much fun they had visiting it and how much they would love to live there. These images go up on fridges, mantle pieces and desks forming a constant reminder of the agent who sent them, specially if they are cleverly branded on the back. It’s not like hallmark pay you to promote them, right?
You’d probably like to see the quality of the cards so we invite you to send one out to someone you care about, or have us send one to you. We happily provide samples free of charge. You can follow the instructions here, and if you have any questions, don’t forget to call, we are here to help.
Awesome Ways For Real Estate Professionals To Find, Sign and Close More Clients
The Millionaire Real Estate Agent
A Revolution in Real Estate Sales: How to Sell Real Estate
Watch This Video To Learn How To Always Have As Many Clients As You Can Handle:
You know the ins and outs. Many of your clients lay awake at night with worry, when they aren’t crying themselves to sleep during the nights of their home buying or selling experience. This simple little action will make you a bright spot of comfort during this time. It’s also an awesome follow-up tool to keep in the thoughts of your prospects.
We know it’s not a one size fits all scenario. That’s why we’ve developed a range of selection options to bring home your current client, and bring you the next one.
How To Make People Generate Word of Mouth For You
A card or small gift like a Starbucks Gift Card will be an understated and amazingly effective tool for increasing your success. A gift card is a perfect option for getting a prospect to remember you, think about you the next time they are in line at Starbucks and most importantly recommend you to the important people in their lives.
To thank that very special client, or to help them through a tough transition, many other thoughtful gifts wait for you to choose as a supreme expression of gratitude or support.
See How It Feels – Try Sending or Receiving a Card
Find out how easy it is to send a thank you card to your clients, customers and prospects.
Would you like to receive a card and experience how your clients, customers and prospects will feel when your thank you card shows up in their mail box.
Increase Referrals Between 3 to 5 Times What You Currently Experience
This automated referral system increases the number of referrals you’ll get by between 3 to 5 times. The system is elegant, unintrusive, cost-effective and impactful.