Congratulations! Way to Go!
You’ve made it to the home stretch of the PhD in Follow-up course.
If you’ve followed the instructions in Lesson 1, Lesson 2, and Lesson 3, you’ve learned how to network like a pro to generate leads, and how to use effective follow-up to convert those leads into revenue. Hopefully you have received your free sample card from SendOutCards and taken advantage of the free demo, or send a free card yourself, to see what a simple, efficient and cost-effective tool sending cards can be for your business and how it’s a fun and easy way to keep in touch with everyone you care about in your personal life too.
By now you’ve certainly received your tour of the Shuffle Digital Business Card System. Maybe you’re already experiencing how this success tool helps you stay organized and makes follow-up a snap (or a tap, as the case may be).
So, now, we want to talk about how to use these tools for success to generate referrals from your existing customers and everyone they know.
Lesson 4: Generating Referrals
Referrals are the most effective form of advertising.
4.1 Referral Sources
When we think of referrals, we often go directly to existing customers – people who have already used our services or purchased our goods – but, referrals can come from many sources.
4.1.1 Friends and family
This might seem like an obvious option for a referral source but, it’s surprising how many people overlook or underutilize this valuable source. Sometimes it’s simply because they don’t want to make their friends and family feel obligated to purchase directly or pressure them into referring someone. This is a valid concern because when a referral is made under duress, it can end up being a non-productive referral which leads to the probability of you being unsatisfied by the referral or the person who was referred being disappointed by the products or services that were provided because they didn’t meet their expectations; this can lead to animosity toward the friend or family member from you and/or the person they referred. So, it’s great to let everyone know that you have products or services available but it’s recommended that you consider who, in your personal network, has the best exposure to your ideal clients and approach them in a relaxed, no-pressure way to see if they would consider giving you referrals.