By following up, you’re doing something most businesses don’t bother with that sets you apart from the rest and keeps you top of mind.
By listening to customers’ needs and problems, you are gathering invaluable intelligence to create new products or services.
Thoughtful contact shows that you appreciate your customers and this breeds loyalty. People do business with those they know, like, and trust.
While the follow-up shouldn’t be about pushing the sale, it serves as the perfect opportunity to inform prospects or customers about upcoming events or launches.
Consistent follow-up gives customers a chance to be heard and engage effectively.
Follow-ups can be a great source to ask customers what they want or expect next.
Expend a little personal attention on customers and they will reciprocate by being consistently good purchasers of your product or service and refer you to everyone they know.
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